The Manager's Guide to Distribution Channels
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Author | Linda Gorchels |
Publisher | McGraw Hill Professional |
Release Date | 2004-05-22 |
ISBN | 0071442952 |
Pages | 239 pages |
Rating | 4/5 (54 users) |